The sight of David Beckham parading around in his pants is a sight we will never tire of seeing (probably).
And Becks has got us all hot under the collar again in a new H&M advert to promote his latest underwear range.
The short film, directed by Madonna's ex Guy Ritchie, has just appeared online.
You may remember last year we brought you pap shots of Becks hinding in the bushes as he tried to film the advert, and now you can see the fruits of his labour (so to speak) in moving picture format - just hit play on the video above.
And if that wasn't enough, Becks has also uploaded some glorious shots of him modelling his new underwear on his official Facebook page.
According to Guy, David was the 'perfect' leading man, and he recently told H&M: “For me, this felt like more than a campaign - it was like directing a short film."
Remaining tight lipped over the ad, David said: “I hope everyone has as much fun watching the film as I had making it.”