All together now!
"There'll be David Beckham over, the white cliffs of Dover...."
He is just a man of giving our David. Not only has he provided us with posters and billboards of his half-naked self all over the world, the footballer has gone bigger and better.
To continue promoting the David Beckham Bodywear range for H&M, giant images of Mr Beckham (in his pants) were projected onto the White Cliffs of Dover.
What a welcoming sight. Thank you H&M!
We have no doubt that this will be trending on Twitter in no time. #beckhamsbriefsofdover
See more of David in his style evolution below: