A woman has reportedly suffered serious injuries after falling from a fourth-floor escalator in front of horrified shoppers at Debenhams in central London.
The woman, who has been taken to hospital, fell at the store's flagship branch in Oxford Street on Sunday afternoon.
Police are said to be treating the incident as non-suspicious.
A woman is in hospital after falling four-floors from an escalator at Debenhams in Oxford Street, London
Customers have spoken of their shock at witnessing the woman's fall. One 19-year-old shopper, who asked not to be named, told the Evening Standard: “We were on the ground floor as it happened, and she landed on the basement floor.
“There was a very loud bang and lots of screams. It was really awful – no one really knew what to do.
“It was very, very busy and there were a few kids. I witnessed a lot of people walking from the escalator where they saw the incident running outside crying and covering their eyes. Everyone was just in shock."
A police spokesman said officers were called to the store at 3.25pm.
He said an ambulance and air ambulance also attended the scene and the woman was taken to hospital in a serious condition.
Debenhams have not publicly commented on the incident.