Pudsey the bear has had a makeover! Well, several in fact. The famous yellow teddy has been re-designed by some of the biggest names in fashion, to help raise money for BBC Children in Need.
The likes of Erdem, Giles Deacon and Liberty in London, from now until 19 November.
"We are absolutely delighted to have such prestigious designers turn Pudsey couture," says Sarah Monteith, Children in Need's Director of Marketing and Fundraising.
"And to have Liberty exhibit this one-off collection, allows everyone to view a piece of fashion history. A truly inspirational fundraising initiative."
Click on the gallery above to see all the bears in their charitable-couture glory, plus stay tuned
for the Pringle and Louis Vuitton teddies coming soon (they're running fashionably late, you see.)
Our favourite? Well it has to be the luxe leather Mul-beary Pudsey....
Visit bbc.co.uk/pudsey to place a bid.