When Dolce and Gabbana made headlines over the weekend with their comments about IVF treatment and same sex parents, Twitter swung into action, proving what a wonderful force for good it can be.
The high end fashion designers, who were in a relationship together until 2005, spoke out against IVF treatment and same sex couples becoming parents in an interview with Italy's Panorama magazine.
Domenico Dolce said that procreation 'must be an act of love', telling the magazine: "You are born to a mother and father – or at least that's how it should be.
"I call children of chemistry, synthetic children. Rented wombs, semen chosen from a catalog."
Stefano Gabbana then added: "The family is not a fad. In it there is a supernatural sense of belonging."
Following their comments, Elton John took to Instagram to call for a boycott on the pair's designs.
Elton, who has two children, Zachary, four, and Elijah, one, with his husband, David Furnish, said:
"How dare you refer to my beautiful children as "synthetic". And shame on you for wagging your judgemental little fingers at IVF - a miracle that has allowed legions of loving people, both straight and gay, to fulfil their dream of having children.
"Your archaic thinking is out of step with the times, just like your fashions. I shall never wear Dolce and Gabbana ever again. #BoycottDolceGabbana."