If you decide to go on a diet there's no better incentive than losing weight, right? Wrong. In Dubai, if you shed pounds you gain gold.
According to AP, Dubai authorities are offering one gram of gold (approx £27.50) for every kilo (2.2 pounds) of weight lost during a 30-day weight loss challenge.
The drive is to combat the growing obesity problem in the country.
Excuse us, we're off to write a letter to David Cameron...