His shaggy hair was all part of his wannabe rock star image on The X Factor but Frankie Cocozza looks like he could give Justin Bieber a run for his money in the clean cut stakes with his new barnet.
Ok, maybe not.
Frankie's image overhaul came courtesy of hairdresser to the stars, Jamie Stevens, who not only gave the 19-year-old the chop but also got to work on plucking his bushy eyebrows too.
What a lucky fella.
Taking to Twitter, Jamie said: "I'm going to be giving @FrankieCocozza a new restyle today. The mop is going. I'll be tweeting live Picts later as it happens. From 530 x."
And it wasn't long before Frankie - and his new look - started to trend on Twitter with his new barnet getting the thumbs up from his fans.
One tweeted: "Okay i've been fancying frankie cocozza since i knew about him and now he cut his hair and im here sobbing because he looks so hot."
Meanwhile, Jodie Marsh has admitted she shared a bed with Frankie after the pair exchanged a series of flirty texts - but insists they only spooned.
She told Heat magazine: "He sent me this message saying: 'Can I come round and f*** you?
"So I text him back saying: 'Are you drunk?' Frankie and I do send each other dirty texts. He has spent the night at my house, in my bed. But we just had a cuddle. We spooned."
And it doesn't sound like Jodie will be taking things any further either, adding: "I think he got a bit scared when he was actually in my bed.
"One thing that would stop me having a fling with Frankie is that he's too much of a party boy.
"If I was going to open the floodgates, I know I'd want it five times a night, and Frankie's not reliable enough to give me that."
Blimey.