Gareth Bale has been signed up as a guest pundit for BT's sport channels.
The Tottenham Hotspur and Wales winger will also help market BT's campaigns for the 38 live Premier League games they will be televising next season.
Simon Green, head of BT Sport, said: "We are delighted that we've managed to do what dozens of top football managers would like to do - sign Gareth Bale."
Bale has been in splendid form for Tottenham this season, scoring 21 goals and emerging as one of the most sought after attackers in Europe.
Bale is a contender for player of the year
The Welshman recently appeared on BT's Life's a Pitch vodcast last month and also made an appearance on the show in November 2010, shortly after his seminal performances against Internazionale.
Although he inked a new long-term contract with Spurs last year his future is still the subject of conjecture. Real Madrid are known admirers and Bale privately entertains the idea of playing abroad.
Bale's BT contract will doubtless fuel rumours of a move to a Premier League club or that he will remain with the Lilywhites.