Great Britain's kits for this year's Olympics have been revealed.
The Team GB outfits were unveiled at the Tower of London during a special launch on Thursday morning.
Manufactured by adidas, they are designed by Stella McCartney and were posted on the Team GB Facebook site.
McCartney confessed the Union Jack was always destined to be emblazoned prominently.
She said: "The first place to start on a project like this is to look at the Union flag. For me it's one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way.
"Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created."
Four-times Olympic gold medal winner Sir Chris Hoy dons the cycling gear he'll be fitted in as he aims to add to his illustrious medal haul.
Everton midfielder Jack Rodwell meanwhile models the men's football kit while GB's number one tennis player Andy Murray is stripped of All England Club whites for a snappier design.
Track and field athletes Jessica Ennis and Phillips Idowu also parade the gear, as well as outdoor cyclist Lizzie Armitstead and basketball captain Drew Sullivan.
There's now less than four months to go until the Games, which kick off on 20 July.
Launch gallery:
More to follow...