In further proof that the world really has flipped on its axis, 'Newsnight' last night devoted a large slot of its in-depth inquiry of the state of the planet, to the topic that managed to divide the nation yesterday - #BinGate.
The programme invited evicted 'Great British Bake Off' contestant Iain Watters on to the show, to discuss the controversy surrounding his Baked Alaska.
Which meant we had the unlikely sight of 'Newsnight' host Kirsty Wark fronting a 'This Morning' style segment, apron et al.
WATCH Iain explain the hoo-ha to Kirsty Wark in our video above.
Viewers had watched in astonishment on Wednesday evening, as Iain had been outraged when his Alaska was taken out of the freezer by another contestant, failed to set, and he'd ended up bubbling over with emotion and tipping it into the bin.
When he failed to present the judges with an offering, save the bin, Mary Berry and Paul Hollywood had evicted him from the show, and viewers took to social media in their droves to blame rival contestant Diana Beard for 'sabotaging' Iain, saying she should have owned up, and should be booted off herself.
In a coincidental development, it was announced yesterday that Diana had quit the show, but due to illness and not because of the furore.
And, of course, the internet was quick to respond in its unique fashion... meme-style.... check out some of these creative responses...
And, somehow, the world continued to turn.