GTA 5 is out - again - this time on PS4 and Xbox One.
And if reports are to be believed, it's set to become the biggest selling video game in the UK almost immediately.
Not biggest selling of the week, or the year.
Of all time.
According to MCV, the GfK Chart-Track service will conflate the PS3 and Xbox 360 versions with the next gen release, meaning that the game's total sales (of four million units) plus whatever it sells this week.
The result is that the game is almost certainly destined to replace 2010's Call of Duty: Black Ops as the biggest selling game in UK history.
If it doesn't happen this week - and it could - it will almost certainly happen before Christmas.
Meanwhile, the 18-rated GTA is still blowing tabloid minds (and to be fair, being defended by other members of the press).