Come in Tom Jones, your time is up - there's a new boy in town who's stolen your crown as chief receiver of underwear from unknowns. That man is Harry Styles.
Yep, Harry was the lucky/unlucky (delete as applicable) recipient of a number of undergarments thrown in his general direction during One Direction's sold out show at New York's Madison Square Garden last night.
Harry even picked up one of the bras thrown onto the stage before tossing it back into the crowd of delirious American fans.
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Despite the onslaught of ladies smalls at the gig, 18-year-old Harry only has eyes for one girl at the moment: Taylor Swift.
Harry and Taylor were seen holding hands as they arrived back at her hotel
Just days after the pair were snapped taking a romantic stroll through Central Park in the Big A, the pair were spotted holding hands as they arrived at the 1D aftershow party.
Taylor, 22, had been at the 2012 Ripple Of Hope Awards earlier in the evening but after a quick change into a LBD she hotfooted it to the aftershow to support her new beau.
Awww, young love.