Kendall Jenner made the headlines last month for having the most liked Instagram post of all time and it wasn't long before people were recreating her famous heart hair photo.
But now it seems the heart hair craze has reached new heights as the new #HeartBraid Instatrend is proving.
The hairstyle is an alternative take on the classic French braid and involves making a curved parting (to look like a heart) and plaiting both sides of the hair, before joining in a point at the bottom.
Check out the cutest heart braid styles we've seen so far: