From fiddling with our food until it looks perfect on the plate, to filtering landscape shots so they look more like a Van Gogh painting than the British countryside - we're all guilty of inauthenticity on Instagram.
Here to point out how ridiculous this fakery is, is none other than 'Hipster Barbie'.
Her account, @socalitybarbie, mocks cliché Instagram photos with hilariously sarcastic captions.
Here are a few of our favourites: