You don't have to know Finnish to understand what's going on in the video above.
HIV positive man Janne bravely stands with a placard in a crowded square with the placard: 'I'm HIV positive - touch me'.
He collaborated with Finnish broadcasting company Yle Kioski, to shake the stereotype that HIV is contagious just from touch.
At first, people don't know what to do. One young woman touches him shyly and scampers off, but towards the end, it's hugs all round.
The experience brought Janne to tears.
If you can read Finnish, there is more of Janne's story here.
According to the NHS: "HIV is a virus which attacks the immune system, and weakens your ability to fight infections and disease. It's most commonly caught by having sex without a condom.
"It can also be passed on by sharing infected needles and other injecting equipment, and from an HIV-positive mother to her child during pregnancy, birth and breastfeeding.
"HIV stands for human immunodeficiency virus. The virus attacks the immune system, and weakens your ability to fight infections and disease."
(H/T: Buzzfeed)