The sight of Holly Willoughby's long blonde hair is one of the few constants we've come to rely on every morning, but the presenter surprised us by going for a 'new year, new you' hair cut.
The 'This Morning' host filmed her appointment with hairdresser Ciler Peksah and shared a time lapse video of the transformation from long locks to lob.
Peksah works at Neville Hair and Beauty in Knightsbridge.
The lob is shaping up to be the most popular cut of this winter as Willoughby is just the latest celeb to opt for a shoulder length bob, with Adele and the Duchess of Cambridge also recently going for the chop.