Holly Willoughby has embraced her naughty nickname by wearing it on a Christmas jumper.
The ‘This Morning’ presenter donned a purple sweater emblazoned with the word ‘Willaboobies’ alongside two very strategically placed Christmas puddings.
“Christmas jumper... 😉,” she captioned the snap.
As expected, people went wild over the cheeky design.
“That’s brilliant, are you wearing that on ‘This Morning’? Go on I dare you,” one Instagram commenter wrote.
Another eagle-eyed fan, who also has the surname Willoughby, found the jumper for sale on eBay and wrote that she’d already ordered one for herself.