Holly Willoughby Vamps It Up As She Unveils New Very Fashion Collection (PICS)

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Holly Willoughby has unveiled her tenth collection for Very.co.uk, and as you would expect, the 'This Morning' host is looking sensational, showing off her killer curves in the latest promo shots.

Holly, who has been designing for the online retailer since 2009 along with best mate Fearne Cotton, has donned an array of figure hugging frocks to unveil her Spring/Summer 2013 collection.

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Looking every since the Femme Fatale in the snaps, the presenter has designed the line with women who also own her famous hourglass shape in mind.

“I love getting dressed up,” said Holly, who is set to return to host 'The Voice' later this year. “And I think every woman deserves a bit of glamour in her life," she added.

The collection is available to buy now at www.very.co.uk.