It's that time again, when celebrities at either end of the success bell-curve - either those with careers on the wane, or those clawing their way up - do all they can to gain extra exposure, through the medium of live TV.
Whether it's eating kangaroo anus and testicles, cockroaches and fish eyes (like Katie Price and Kim Woodburn in 2009) during Bushtucker trials, or starting an on-screen romance with a fellow jungle inmate (again, like Katie Price in 2004), no task is too gross for these try-hards.
The full I'm A Celebrity... Get Me Out Of Here! line-up will be revealed on Thursday, ahead of the series beginning on Sunday evening, but, as always, rumours abound as to which 'brave' celebs will be entering the jungle.
The Sun newspaper seems pretty certain that they've got the line-up cracked, and have been snapping celebs stepping off planes in Australia, where the series is filmed in temperate Queensland.
SLIDESHOW: Here are the ten celebs they predict will be in the show, including four people over 60 and some hot young stars...