A group of women have vandalised an upmarket bar in Mumbai after it began advertising a new cocktail called the 'rapist.'
Menus were torn up and the barman publicising the drink attacked by the women, who were from the Nationalist Congress Party.
"It is shameful to know that some people do not consider rape as a heinous crime and use it in such a casual manner. The co-owner, Nevile seems to think that this is some kind of a joke. I think he has no respect for women,” said Vidya Chavan, of the NCP.
Vigils have been held around the world for the victim
The brutal gang rape of a 23-year-old student has galvanised the nation, putting women's rights at the top of the social agenda.
During the rape, the victim was attacked by six men on a bus. A metal rod was inserted in her body as the bus drove around for 40 minutes. The sustained attack resulted in the removal of almost all of her intestines.
The victim and a male friend, who was also attacked, were thrown from the bus while it was still moving. Police in Delhi said the bus then tried to mow them down.
The unidentified woman died after suffering multiple organ failure and a heart attack.
The attack has prompted protests
Amid calls for the government to revise its rape laws, her family has agreed to waive her anonymity if new legislation is named 'in honour' of her.
Speaking to the BBC on Wednesday, her brother said: "She was not scared of anyone. We could never imagine that such a fate would befall her... She must never have imagined it."
Her mother father relived their final moments with their daughter, as she lay dying in the Singapore hospital she had been transferred to for expert treatment. Her father told the BBC her last words were "Mummy, I am sorry, I am sorry."
Six people have been arrested for the attack. The suspects are likely to face the death penalty if found guilty, despite the sentence rarely being passed in India.
A DNA test is currently being conducted on the sixth suspect as he claims to be under 18, reported the Hindustan Times. Under Indian law juveniles cannot be prosecuted for murder.
Amid a renewed campaign to tackle the widespread and often unreported incidences of violence against women, the government has been galvanised into action. More police night patrols have been set up, buses with tinted windows or curtains have been banned and drivers of public transport are now subject to more checks, reported the BBC.
A telephone helpline has also been set up.
However social activists insist not enough is being done to tackle India's rape culture.
New Delhi has emerged as the 'rape capital' of India, with 25% of cases across the whole of India occurring in the capital, according to an Al Jazeera report.
A woman is raped in Delhi every 14 hours, according to figures quoted by the BBC.
Despite this, official figures show that there was only one conviction for rape in the whole of 2012. On 26 December, a 17-year old girl who had been gang-raped in Delhi was found dead, a note by her body blaming her attackers.
It had taken over two weeks for her case to even be registered, amid allegations that officers had pressured her to withdraw her case and marry her attacker.