An hour of utter carnage wrought destruction upon the Earth on Monday morning.
Well it didn't but you'd be forgiven for thinking it had judging by the fervent reaction on Twitter to Facebook and Instagram going down for one whole hour.
It's a familiar tale and one we can now map out with some accuracy...
Stage 1: Uncertainty
Stage 2: The Fear
Stage 3: Reality
Stage 4: The return
Stage 5: Perspective