Cruelty, thy name is Jimmy Kimmel - or maybe that's a little harsh on the American late night talk show host.
Then again, he has been orchestrating a country-wide prank on young children, so perhaps a little bit of harshness in his direction is fair enough.
Asking his viewers to purposely give their children truly terrible presents - think a can of beans, a single shoe, that sort of thing - and record their reactions, his mega-prank has made thousands of children cry, and several more thousand adults weep with laughter.
Posting their videos all onto YouTube, the parents' footage was then compiled into a supercut of young uns' weeping, which was then shown on Jimmy Kimmel's show.
But it's been so popular, just one video compilation wasn't enough, with two now being released - both of them an uncomfortable mix of very funny and very worrying. The first you can find above, the second, below.
Whatever you think about his morals here, it's all highly watchable stuff - but if this sort of thing really tickles your funny bone, check out Jimmy's previous kid-based prank, when he told parents to eat all the sweets in the house before Halloween. Genius. Evil, evil genius.