Running a US presidential election is a notoriously expensive affair and a small cohort of people are paid very good sums of money to finely craft the words that are uttered by presidential candidates in the run-up to the big day.
So it was probably a relief to Joe Biden’s accountant when Donald Trump himself handed over the latest campaign ad material free of charge.
Speaking to supporters at a rally in Fayetteville, North Carolina, on Saturday night, the president said: “If I lose to him I don’t know what I’m gonna do. I will never speak to you again.
“You’ll never see me again.”
This was then turned into an extremely effective and ever-so-cheeky ad by the Biden team who simply repeated the clip with an endorsement from their boss.
The simple tweet has been gone down a storm on social media and at the time of writing has been liked 375,000 times.
At the same rally, Trump falsely declared at a North Carolina rally Saturday that he and his supporters are being honoured with the Nobel Peace Prize.
Trump was nominated for the prize by a far-right Norwegian politician — but it’s highly unlikely he’ll get the award. Adolf Hitler was nominated for the peace prize in 1939 by a member of the Swedish parliament.
You love your president, and your president gets honoured,” Trump told the crowd in Fayetteville. “I’m not being honoured, you’re being honoured, with the Nobel Peace Prize for Israel, what we did with Israel.”