The dust - or rather, snow - has settled. But the John Lewis Christmas advert - starring Sam the boy, Monty the penguin and Tom Odell the John Lennon impersonator - is running and running, like some sort of penguin that's surprisingly good at running.
And as sure as sales of toy penguins follow viewings of this advert night follows day, the spoof versions of the ad have arrived. From the inevitable Christmas lunch versions to the slightly less inevitable heavy metal version, here's our p-p-pick of the p-p-parodies...