Justin Bieber has given his Instagram followers an eyeful, with his latest risqué selfie.
Anyone who’s seen The Biebs’ Calvin Klein underwear shoots (or, indeed, him just walking around anywhere he can without a shirt on), will know he’s not exactly shy when it comes to lopping his kit off.
But even we weren’t prepared for his latest Instagram pic, which sees him stripping down to his underwear and grabbing his crotch for a mirror selfie.
Reminding the more cynical of his followers that he’s doing this for PROMOTIONAL REASONS as a BRAND AMBASSADOR and definitely not for attention, the ‘Love Yourself’ singer also added the simple caption: “#MyCalvins”
Justin was first announced as the controversial new face of Calvin Klein’s underwear campaign in January of last year, and was forced shortly afterwards to deny claims that his initial photo-shoot - which also featured Lara Stone - had been photoshopped to draw more attention to his bulge.
He later took matters into *ahem* his own hands, uploading a photo wearing just a towel with the clear message: “Photoshop lol”
A year later, Justin appeared in another campaign for the underwear brand, with one snap showing him posing alongside an Adonis-esque statue, and another - which may or may not have wound up being our desktop background for a short period - showing him taking a nap in his Calvins.
During an interview with James Corden last year, Justin revealed one of the perks of being a Calvin Klein model, revealing he’s been given a lifetime supply of underwear by the brand, to the point he only wears a pair once and then throws them out.
Tap the image below to see some more of his snaps...