When the news came that Kanye West had four minutes to do whatever he wanted at the VMAs, we were intrigued.
Would he give us a shocking performance of one of the tracks from his latest album ‘The Life Of Pablo’? Would it be another of his eyebrow-raising motivational speeches, culminating in the manifesto for his 2020 presidential bid? Would he just stand there and replay that Taylor Swift phone conversation again?
Instead, he introduced his latest music video, ‘Fade’, with a six-minute speech that name-dropped everyone from Taylor Swift and Amber Rose to Steve Jobs and Kim Kardashian’s ex, Ray J.
First off, Kanye took the opportunity to explain the message behind his controversial ‘Famous’ music video, which saw naked wax likenesses of Rihanna, Taylor Swift, Caitlyn Jenner and Bill Cosby all lying in bed together, side by side.
After chants of “Yeezy! Yeezy!” from the crowd (and one cry of “I made that bitch famous!”), Kanye began: “I came here to present my new video, but before I do that... Imma talk.
“Now, later tonight ‘Famous’ might lose [Video Of The Year] to Beyoncé, but I can’t be mad, I’m always wishing for Beyoncé to win.
“It was an expression of our now. Our fame right now. Us on the inside of the TV. You know, the audacity to put Anna Wintour right next to Donald Trump. I mean… I put Ray J in there, bro. This is fame, bro.
Pointing out his ex in the crowd, he joked: “I see you, Amber. My wife is a G, not a lot of people’s wives will let them say that.”
He also took the opportunity to settle the score with Taylor, who was absent from the night, having received no nominations for her ‘Wildest Dreams’ or ‘Out Of The Woods’ music videos.
Kanye explained: “We came over on the same boat, now we all in the same bed. Well… maybe different boats.
“But if you think about last week, there were 22 people murdered in Chicago., You know, people come up to me like, ‘yeah… that’s right, tell Taylor to…’ - bro, like, I love all of y’all. That’s why I called her.”
The ‘All Day’ rapper was, of course, referencing a now-infamous phone call he made to Taylor Swift, where he asked her permission to include a reference to her on his song ‘Famous’.
When Taylor later accused him of misleading her over the phone conversation, Kim Kardashian uploaded a recording of the conversation onto her Snapchat story, making headlines the world over.
After the speech, Kanye’s ‘Fade’ video made its debut, which sees singer Teyana Taylor performing an energetic dance routine in a gym, before appearing in a raunchy shower scene with basketball player Iman Shumpert.