Just when you thought Katie Price has done-slash-worn just about everything she could at one of her product launches, she goes and pulls a stunt like this.
We should have known to "never underestimate the Pricey".
This time, gone was a half naked Leandro Penna, and instead KP brought along a real-life horse with her to promote her new book In The Name Of Love.
A vision in orange and yellow to tie in with the book cover, Katie was dressed as an Arabian princess as she frolicked about on the back of the horse.
Earlier in the day, Katie teased the stunt on Twitter, writing about how nervous she was.
"Nearly ready for my press call which I'm really nervous about today as it is a stunt today and hope it goes well as its dangerous," she tweeted.
Despite now being on her eighth novel, Katie is now thinking of turning her hand to writing a business book.
Speaking on Radio 4 yesterday, she said: "I want to do a business book, because I think people are fascinated about how I've done it."
Lord Sugar, watch out.
> IN PICS: KATIE PRICE'S MOST OUTRAGEOUS LOOKS