Amazon has accidentally leaked its next-generation E-reader.
An image of the updated Paperwhite device was posted on its website on Tuesday according to readers of a tech forum in Croatia.
Naturally the existence of the device has not been confirmed by Amazon, the ultimate source of the screen grab is unknown. The purported product listing currently returns no results.
However the device as detailed in the image is broadly similar to the existing Paperwhite E-reader, but with a number of core improvements.
They include an upgraded screen with (naturally) 'whiter' whites and 'blacker' blacks. The built-in light also gains an upgrade, and is able to guide the light "toward the surface of the display so you can read comfortably without eyestrain".
The processor gains a 25% bump to increase page turning speeds, while the touch sensitivity is also improved.
'Page Flip' is a new mode designed to let you flip through your book without losing your place, while improved vocabulary, lookup and social reading features also look set to improve the E-reading experience.
We'll have to wait until later this month to hear more about the new device - but if this unconfirmed image is anything to go by, it's going to be worth waiting for.
And if you're wondering the quotation on the front of the Kindle pictured in the ad is from The Ocean at the End of the Lane by Neil Gaiman.