First there was Kendall Jenner's record-breaking heart hair selfie, then came the super cute copy cat photos, next up we had heart-shaped braids, and now... it's all about the heart fringe.
Nothing at all to do with the Keeping Up With The Kardashians star, and a lot more to do with the Japanese manga character Sailor Moon, the beauty trend has been worn in Korea for well over a year but is just starting to take off around the globe.
Check out the #heartbangs Instatrend below: