Keyboards are traditionally meant to be rectangular, stiff boards that don't bend. Well, that was before LG unveiled its 'Rolly' keyboard.
Yes, that is what it is called.
Ok, so the keys looked quite cramped and your fingers probably won't have much space to move, but it is still a cool concept.
"The feel and travel of the island-style keyboard is not dissimilar to the MacBook," Engadget reports.
Unveiled at this year's IFA tech conference, the bluetooth keyboard is able to pair with two different devices at the same time and uses AAA batteries.
Its roll up feature works using magnetic strips on both sides of the board.
LG's offering shouldn't come as a surprise given the "ultra-thin" Wallpaper TV they launched in May.
While the wand-like keyboard may not be too user friendly just yet, it is certainly a more interesting alternative to the device we used to write this story.
Priced at around $119 (£77), the board will reportedly roll out across Europe in September.
We wait with bated breath for the next object to undergo LG's "super-thin" makeover.