It's official, fur is dead. Or at least it will be soon, if the numbers at London Fashion Week are anything to go by.
According to animal rights organisation PETA a majority (80%) of designers at LFW were eschewing fur for the fake stuff.
While there are plenty of fur advocates in fashion, new innovations in technology are making the argument for real fur much harder.
Head of merchandising at I.T Hong Kong Tracey Cheng wears House of Holland coat and dress, Louis Vuitton bag, and Alexander McQueen shoes on day two during London Fashion Week
Speaking to Stylist magazine, Hannah Weiland, a designer at Shrimps, said it's now possible to produce faux fur with "the same level of softness, quality and warmth".
It seemed most of LFW agreed there was nothing fashionable about real fur, with an abundance of fun-coloured faux fur spotted on the catwalks and FROW guests.
Can't wait till spring/summer 2016 to wear it? Here's what to buy on the high street right now: