Two rulings from the Advertising Standards Agency today upheld complaints about airbrushing by beauty brands Lancome and L'Oreal. The challenge came from Liberal Democrat MP, Jo Swinson, who is co-founder of the Campaign for Body Confidence.
Swinson argued that magazine advertising for Teint Miracle foundation by Lancôme featuring Julia Roberts and The Eraser foundation by L'Oreal's Maybelline brand involving Christy Turlington was misleading thanks to the amount of digital manipulation applied to the image in post-production.