Marks & Spencer Criticised Over School Uniform Labels Stating Reinforced Hems Make 'Less Work For Mum'

Marks & Spencer has been criticised for the labels on their school uniform that assume it’s a mum’s job to take responsibility for it. 

Twitter user Rebecca Collison noticed the label on a pack of M&S school trousers that stated they were “hemsafe”, so that’s “less work for mum”.

Responding to a separate tweet about Marks & Spencer, Collison wrote: “[The shop is] culturally stuck in a bygone era.

“Also evident on pack copy spotted yesterday on school trousers: ‘Less work for mum’.” 

After seeing the tweet by Collison, another mum said she had been alerted about the labels back in October 2016 when another mum tweeted a picture. 

Some parents were shocked by the wording of the label. 

However others weren’t that bothered.

Commenting on the label, John Adams, who runs dadbloguk.com, told The Huffington Post UK: “While probably no more than a simple oversight, such language ignores that fact almost 10% of single parent families are headed by men, that same-sex families have long been raising families in the UK and that stay-at-home dads are becoming more common.

“I would have expected a retailer of Marks and Spencer’s size to pick up on something like this. The company has created a headache for itself and it was completely avoidable. 

“I’ll also add that I can’t recall my wife ever darning tights, hems or sewing on buttons. The responsibility for such jobs has always fallen on my shoulders and I am not a mum.”