Men's Health Magazine have been forced to issue an apology after tweeting this rather patronising headline...
That's right, women are, y'know, different and stuff. All that fast-paced action penetrates her dainty mind on a different level to the average man.
Needless to say people were quick to suggest they may want to rethink their wording a little.
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Others were ever more imaginative with their insults.
And then it all got a bit weird.
The men's mag were quick to apologise.
The tweet has indeed since been deleted.
Good.