World politics and a lower demand has caused the price of milk to plummet, sending the UK's dairy industry into dire straits.
British dairy farmers have expressed fears about being driven out of business due to the catastrophic price drop, which has seen a pint of milk sell for less than a bottle of water.
A Russian ban on imports and reduced demand in China is causing the drop in sales, Channel 4 reports.
Many suffering farmers are turning to other sources of income, because the costs of milk production are too high compared to the return.