Missguided's Most Diverse Campaign To Date Features Munroe Bergdorf And An Activist Chihuahua

Babes in general.
|

Missguided has launched a new advertising campaign that takes celebrating diversity in fashion to a whole new level. 

The British brand’s new #BabesofMissguided campaign features model and advocate Munroe Bergdorf, singer Seann Miley Moore, curve model Emma Breschi and LGBT activist Chihuahua Dolly Pawton ( who has more than 92K Instagram followers, don’cha know). 

London Fashion Week fans will also appreciate the appearance of Pandemonia.

Open Image Modal
Munroe Bergdorf for Missguided.
Missguided

With a slogan like ‘keep on being you, it’s a really good look,’ the advert plays into what Missguided calls it’s “anti-commercial approach” ie. rather than promoting one idealised look they want to encourage their audience to embrace their differences.

And while this is certainly not “anti-commercial” (the brand clearly still want you to buy their clothes), it is certainly a more joyful appraoch to advertising.

Take a look at some of the images from Missguided’s latest campaign below. 

Open Image Modal
Dan Leo Stanley.
Missguided
Open Image Modal
Khaoula.
Missguided
Open Image Modal
Open Image Modal
Quin.
Missguided
Open Image Modal
Seann Miley Moore.
Missguided