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Mothercare has announced plans to put its UK retail business into administration, putting 2,500 jobs at risk.
The brand – which sells parent and baby products – currently has 79 stores in the UK.
In a statement, Mothercare said it had undertaken a “root and branch review” of the company since May 2018.
Through this process, it has become clear that the UK retail operations “are not capable of returning to a level of structural profitability and returns that are sustainable,” the notice said.
“Furthermore, the Company is unable to continue to satisfy the ongoing cash needs of Mothercare UK.”