David Lochhead is a founder of Finlay & Co - the super stylish shades brand worth ditching your Ray Bans for (just ask Poppy Delevingne - she's a big fan). We met him at his west London studio to find out how he styles his PUMA Oslo MMQ sneakers...
I love wearing trainers because... they're so versatile and you can wear them throughout the day. I really believe that if you style them right there's absolutely no reason you can't wear a pair of kicks to a business meeting!
I'm wearing my PUMAS with...Diesel jeans, a Hugo Boss shirt, Massimo Dutti blazer and accessorising with a Larsson & Jennings watch, Finlay & Co. shades and my socks are Paul Smith.
At the moment, I think style is... about accessories. There are loads of great new brands bringing out small but well made items. Beautiful watches and luxury leather overnight bags which really nod to craftsmanship and the artisan.
I'm listening to... John Mayer. His live stuff is amazing and always so different - I've got a few of his live sets on shuffle at the moment. John Mayer and Mumford & Sons.
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See all of our street style shoots from our MyDaily Loves Puma project here.