Ladies, its time to make the most of your assets – for it is, of course, National Cleavage Day!
Yes, the annual celebration created by Wonderbra is a day of appreciation for breasts in all shapes and sizes.
The bra-maker says: “We view this as a day for women to acknowledge that their cleavage is something unique and encourage you all to be proud of it.”
Lingerie firm Ann Summers chose the occasion mark the opening of a new store on London's Wardour Street - along with a number of recruits dressed just in their underwear
According to its research: “Most British women are happy to showcase a bit of cleavage as it helps make them feel feminine, sexy, and gives them confidence.”
This year the brand held a poll asking 1,000 women which celebrities they thought had the perfect cleavage.
Holly Willoughby steals the crown this year and will be the first person inducted into the Wonderbra Cleavage Hall of Fame.
Here is the list in full.
1. Holly Willoughby
2. Scarlett Johansson
3. Beyonce
4. Rihanna
5. Marilyn Monroe
6. Dita Von Teese
7. Katy Perry
8. Brigitte Bardot
9. Kim Kardashian
10. Lara Stone