The nude lipstick trend isn't as easy to embrace as you might think. Finding a shade that suits your skin tone is the first problem (there's more than one type of nude.) Then there's getting that balance between statement-making and subtle just right.
After all, you want a neutral lipstick that will get you noticed - but looking effortless is also essential.
If you're stuck with how to tackle this makeup trend, there's no shortage of inspiration on the catwalk.
At Giambattista Valli's Spring/Summer 2014 couture show, strong cat-eye flicks were paired with a matte nude tone on the lips. At Burberry, models wore the brand's honey-toned Trench Kiss Lip Mist inspired by "English rose" beauty.
It's also become an alternative to the classic scarlet shade on the red carpet (just look at Cate Blanchett at the Oscars.)
So - want a lipstick that's not totally look-at-me but will always look chic? Try one of our 10 favourite nudes below: