Big Brother-style apartments for athletes at the Olympic Village have been unveiled today.
In keeping with London 2012's bold games logo, the brazen bed sheets stand out against their pale surroundings.
Around 17,000 Olympic and 6,000 Paralympic athletes will be holed up in the 2,818 flats, as well as officials from 204 nations.
Jonathan Edwards, the 2000 Olympic triple-jump champion was tasked on the internal fit-out and admitted he felt a "great sense of responsibility" about getting the decor right.
"This is where the athletes will spend most of their time. It has the greatest possibility to impact their experience of the Games," he told the Press Association.
Gallery of the athletes' accommodation: