Imagine if your real-life shopping trips reflected the same experience you get when you attempt to buy stuff online - with retailers forever trying to sneak disparate items into your basket.
Actually, you don't have to imagine too hard - because this new promo for Google Analytics (above) demonstrates precisely how things might pan out.
Sadly, they missed the bit when you wait around for days for your purchases to turn up, spend several hours on hold to a call centre while trying to track down your parcel, then get into a fight with your neighbours when you accuse them of stealing your delivery...
(Via TwentyTwoWords.com)