What matters most to millennials in 2019? You might be shocked to find it’s not avocado on toast or sponging off relatives. In fact, British millennials are passionate about protesting issues, protecting the environment, exploring identity, celebrating love, being open and, of course, having fun.
Fujifilm has released its top 28 photos from the UK’s biggest ever crowd-sourced photography exhibition – and they paint a picture of a generation that prides itself on authenticity and standing up for issues close to the heart.
The photography brand asked young people to submit their truths by uploading a photo – taken on any kind of camera, including a smartphone – to create the UK’s largest crowd-sourced gallery.
Some of the best entries so far capture the feelings of a generation at a time of great unrest in the UK, seen in submissions which show Brexit protests and marches against climate change.
But the images are also a cause to celebrate. Many showcase the warmth, support and camaraderie at Pride events across the country, as well as beautiful bonds between millennial parents and their children – and a love of nature.
Speaking about the submissions, Fujifilm’s Gloria McCann said: “We were amazed by the sheer volume of images we received that were focused around seeking justice, celebrating life, and spreading happiness.
“We received so many honest stories about personal hardship, and there is a consistent theme of people being unafraid to show vulnerability.”
Here are just some of the powerful submissions they have received so far.
A whopping 10,000 images will be featured in Fujifilm’s MyLife exhibition in London’s Truman Brewery from 24–27 October 2019.
For every image displayed in the gallery, the photography brand will donate £2.50 to youth charity, The Mix, and all entrants will receive a free high quality print and have the chance to win a camera. The exhibition is open for entries until Friday 13 September.