We’ve got bad news for all you Piers Morgan fans (ahem) expecting to spend your mornings with him this week.
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ITV have dumped the outspoken star from his ‘Good Morning Britain’ guest presenting spot after he accepted a big-money offer to star in the latest National Lottery TV ad.
Piers Morgan
Piers was due to make himself comfy on the ‘GMB’ sofa on Monday, Tuesday and Wednesday this week.
But strict rules about conflicts of interest - you cannot present a news programme while making money from advertising - meant ITV had no choice but to ditch him.
An ITV insider told The Sun: “We arranged for him to stand in for Ben Shephard for the first three days this week, but then we realised he had accepted a big-money deal from the Lottery.
“If someone is presenting a news programme they can’t also appear in adverts. Those are the rules.
“Relations with Piers are still really amicable. He completely understood our position and we are really keen to get him back on the show in the near future.”
Piers Morgan and Susanna Reid on 'Good Morning Britain'
When Piers made his ‘Good Morning Britain’ debut last month, not everyone was overjoyed to start their day with an image of Piers on their screens.
“Piers Morgan on Good Morning Britain, instantly rendering the show's title ironic and oxymoronic,” one viewer tweeted.
Another added: “There is lots I can't handle first thing of a morning, piers Morgan's gloating gob is one of em!”
However some viewers thought it was a wise move by ITV, with one tweeting: “Piers Morgan hosting ITV's morning show is probably the only thing that could mean they beat BBC Breakfast's viewing figures. Clever move.”
‘Good Morning Britain’ airs weekdays at 6am on ITV.