Bored of your dull, lifeless hair? Do you dream of big, bouncy locks? Of hats that don't fit on your head because of all that volume?
Well look no further than placenta shampoo. (Yes, we said placenta.)
The nutritional benefits of eating placenta - or placentophagy - has long been discussed, but it's only recently the idea of putting it on your head has hit the mainstream.
The dominant placenta-based hair product is La Bella, which uses cow placenta and claims to "revitalise hair".
The Huffington Post's Erica Cheung has used placenta on her hair since her childhood, and despite calling it "goo-ey" swears by its benefits.
"The memory of my mother lathering afterbirth all over my head is akin to other memories of her teaching me how to braid my hair or going to buy my first bra. It was all very normal to me!" she said. "Growing up, I had the most beautiful hair; you could definitely tell the difference the placenta treatment made. When I use it now, my hair feels soft and smells really good for days."
The products are available in the US and on Amazon.
Perhaps concerningly, one Amazon reviewer said: "This shampoo works great, don't be surprised with the weird feeling you get when you rinse it off."
We're not sure if we'll be rushing out to buy it to be honest.
Have you tried it? If so give us your review in the comments below