The news that Playboy magazine may no longer feature nude models is no surprise.
From next March, the print version of Playboy will offer "women in provocative poses. But they will no longer be fully nude" according to The New York Times.
Although they are likely to be replaced by women in underwear, the demise of Playboy's flagship nudity is a symptom of the death of 'lads mags' and 'nudie mags', which once flew of the shelves in their thousands.
When Nuts magazine launched in the UK in 2004 it grew to have a circulation of over 300,000 copies per issue and later became famous for its banterous 'nipple count' rivalry with Zoo magazine.
Less than 10 years later, it was pulling in 50,000, just a sixth of that readership, and closed in 2014 with a sombre picture of model Lucy Pinder in tears.
The final cover of Nuts magazine in 2014
Loaded, Front and fetish magazine Bizarre have also closed in recent years, and though Zoo saw a rare circulation boost of 9.9% boost by taking in old Nuts readers, it is also in long-term decline.
FHM - known for its calendars starring scantily-clad women and for naming the '100 Sexiest Women' lists - is hemorrhaging readers and revamped some years ago to shift away from girls towards other topics.
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The latest news from Playboy adds to the increasing evidence that while porn is still one of the biggest things on the internet, Britain's appetite for naked women in print is fading fast.
Here is the change in six stages: