A woman has died after she fell from the third floor balcony of a Primark shop in Liverpool.
The 57-year-old was found at the bottom of the escalators on the store's ground floor.
Moments earlier, she had been seen on a balcony next to the escalators on the third floor, police said.
Five years ago, at the same store, a three-year-old girl survived after she fell through a gap between the escalators to the lower ground floor while travelling up to the third floor with her family.
Officers were called to the clothes shop in Church Street, Liverpool, by paramedics at 6pm on Tuesday.
A male doctor who was in the area at the time treated the woman at the scene before paramedics arrived.
She was taken to the Royal University Liverpool Hospital in a critical condition but was pronounced dead a short time later.
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A police spokesman said: "Merseyside Police can confirm that an investigation is under way after a woman was found with serious injuries inside a clothes store in Liverpool city centre on Tuesday evening."
A post-mortem examination will be carried out to establish a cause of death.
The spokesman added: "Detectives are speaking to witnesses and viewing CCTV to establish the full circumstances of the incident."
Anyone with any relevant information about yesterday's incident should call St Anne Street CID on 0151 777 4065 or Crimestoppers on 0800 555 111.