It should have been so simple - visit a brewery, get a couple of snaps and then leave.
But no, poor George Osborne only went and inadvertently created what is without doubt the most horrifying penis-photo-that-doesn't-actually-contain-a-penis-photo of all time.
Here it is...
Can't see it? Look closer...
We're so, so sorry.
In case you were wondering, the Prime Minister David Cameron and chancellor George Osborne were visiting the Hecks Cider Farm.