Since Rihanna's announcement as Puma's new creative director back in December, we've been waiting with bated breath for her first move - and believe us, it doesn't disappoint.
The first Rihanna for Puma ad has finally dropped, showing the singer decked out in their new Pulse XT sneakers paired with a visor, ab-bearing crop top, patterned leggings and sweater tied around her waist.
"An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @badgalriri. #ForeverFaster," tweeted Puma alongside the monochromatic shot of Ri in a striking yoga-style lunge.
Rihanna's deal with Puma reportedly made her over $1m, according to the NY Daily News and we have an inkling the Bajan beauty had a hand in designing the street-style sportswear.
When the partnership was announced, Puma released a statement saying Rihanna will "work with Puma to design and customise classic Puma styles as well as create new styles to add to the Puma product portfolio."
As if we didn't already need an excuse to buy a new gym kit...