Jurassic World might have set a box office record at the weekend, but Russell Brand has highlighted just why the eagerly-anticipated dinosaur movie is beyond ironic.
The sequel to the Jurassic Park films became the first movie to ever get $500 million worldwide in its first weekend.
So it becomes even more ironic that a film which shows corporate greed ultimately spawning a dinosaur hybrid which goes on to kill everybody has become one of the most successful movies of all time.
At least, that's what Brand thinks.
Russell Brand highlights the blockbuster's irony in latest The Trews podcast, Jurassic World: Capitalism Eats Itself
The comedian reviewed the film during a podcast on The Trews called 'Jurassic World: Capitalism Eats Itself".
The 40-year-old says: 'I would argue that Jurassic World is late capitalism's great masterpiece. A film in which capitalism is attacked and condemned as part of a capitalist enterprise.
"If you look at this film in its totality it is like a sphere of pure perfect capitalist extremism."
Brand continues: "One of my favourite moments is when the geezer in the control room says 'oh you know we can't have big businesses and corporations sponsoring dinosaurs, what are we going to have next? A Pepsi-sorous Rex?'
"It is ridiculing and criticising capitalism while being a capitalist product."
Brand goes on to discuss the lead woman's role in the film - who he aptly forgets the name of - and proceeds to slam the blockbuster for condemning the "strong, female character" who has "lost touch with traditional values".
He then refers to the product placement in the movie and explains the film studio's logic behind hiring stars from across the world to make the blockbuster easier to sell in countries such as France and India.
Bosses at the Jurassic World theme park say that attendance figures 'spike' whenever a new attraction is unveiled
He says: "What fascinates me is that Starbucks will pay big money to have a fake franchise outlet in a fake theme park, even though the theme park is a microcosm of man's destructiveness, particularly as a result of capitalism."
He adds: "It plays on the anxieties that it's creating and then sells those anxieties back to you in the form of a movie."
You have to admit, it is pretty ironic.
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